Maintain and develop corporate image and reputation, and protect and develop the company’s brands via suitable PR activities and intellectual property management.
Corporate agencies, consultants, and PR coordinator’s outreach / pitch to national and regional long, mid and short lead press to secure features, reviews and highlights for print, radio, broadcast
Develop PR Plan covering strategy, resources, priorities and schedules for PR activities having regard to the project milestone schedules
Establish good news media contacts and sources of public opinion feed back
Marketing and advertising and promotion planning
Design/manage marketing materials and advertisements.
Experience with community relations and marketing activities
Plan & execute promotion programs to help meet sales objectives. Creates, produces and distributes sales tools.
Conceives, writes and supervises production of sales aids, including any of the following: advertising direct mail, direct mail, sales kits and / or multimedia. Set the promotion budget. Responsible for controlling promotion costs.
Lead the facility / departmental operational services during events
Develop annual Marketing Plan including projected income and expenses
Liaising and building relationshops with a range of stakeholders, e.g. customers, suppliers, colleagues:
Developing advertising opportunities, which can involve placing adverts in national, regional, and specialist publications o on the radio
Maintaining and building contacts with the media
Writing and distributing press releases
Preparing photo shoots
Managing the production of marketing materials, including leaflets, posters and flyers – this can improve writing and prooffreading copy and liaising with designers and printers
Arranging for the effective distribution of marketing materials
Maintaining and updating mailing databases
Organizing and attending events and exhibitions
Securing sponsoring to assist with the publicity and funding of marketing projects
Carrying out market research and customer surveys to asses demand, brand positioning and awareness
Evaluating marketing campaigns
